Let Me Tell Your Story!

Leadership and storytelling go hand in hand. Just as creativity lends to strategy when crafting messages. Determining the proper channels in which to communicate is also an important factor to strategy. The end goal is to win over your audience, get them excited about your story and invite them in. To do this, it’s important to express critical thinking and make decisions that drive the story, taking in account for persona and the brand archetype of the business.

As a communicator in content strategy and storytelling, I strive to invite readers in by using empathy, combined with data research and analysis, SEO techniques, and most importantly, interaction with my stakeholders to grasp a better understanding of the business, their brand, their product and the values they want to give to their customer. Every story has an outcome and it’s best to have one that is positive and provides growth and opportunity for everyone.

In essence, the purpose of content strategy is to create cohesive, engaging, sustainable stories that are meaningful and entice your audience to get excited, be curious, and get more involved with your message, the brand, and to buy into what is being communicated. It’s about providing a good relationship with consumers and getting them involved and excited to share your message with others and create a community.